Our Story


Happiness Is Inc. was started as a way to help us form deeper connections. To the moments that make us smile. To the places we love. To the activities we live to do. But, most importantly,  to ourselves and to each other. Modern life is busy, fast-paced and stressful. There’s never been more of a need to slow down and be present.

Our founder, Gordon Carton, remembered a time when life wasn’t so rushed. At 95 years of age, Gordon founded Happiness Is Inc. with the help of his granddaughter Andrea. Recognizing the deep happiness his love of country had given him over the course of his life, he wanted to share it with others. His passion was the cornerstone of our business: Gordon knew it was impossible to have a lifetime of happiness, but we can each connect to the moments of happiness that we have in order to live more fulfilling lives.

All of our gear is designed to connect people to those moments and the joy that comes from them. Why? Because we know happiness is contagious, and that when we each take the time to connect deeply with the things that bring us joy, the happiness we find is passed on to those around us.

Gordon passed away in 2017, but his legacy lives on with his granddaughter and Happiness Is Inc. Chief Happiness Officer Andrea. Leading a small group of women working to do the right thing, the Happiness Is Inc. team is dedicated to making high quality casual and athletic wear that makes you feel happy about your purchase. 


Our clothes share many of the characteristics we love about being Canadian.  They’re all made with premium yarn that’s strong enough to avoid tearing, fraying or pilling, yet soft and easy going to wear.  Our tees are washed, preshrunk, and garment dyed, so the colours have just the right amount of fade for a well-loved and lived in look.  We love that they are practical and easy to care for, and important factor for busy and active people.  Our preshrunk hoodies and zips are made of a sturdy, fleece fabric to withstand our extreme seasons, but we made sure to brush the interior for a supremely soft feel on the inside and outside…bringing a little extra happiness for anyone you might want to cuddle up to.


We believe that Happiness is…about giving back. That’s why 10% of our net proceeds will go to Trans Canada Trail, a not-for-profit working with donors, partners and volunteers to create The Great Trail – an epic trail of trails and sustainable gift from Canadians to Canadians – that fosters unity, collaboration and connectedness. We also believe that we live in a time when Canadians are more than ever connected on an emotional level with their national pride. To us, The Great Trail represents the physical manifestation of that, spanning 24,000 km, connecting three oceans and over 15,000 communities. We hope Canadians will join us to not only support the connection of The Great Trail but to also use it, enjoy it and connect with the outdoors…to find their happy moment. 

We are proud to be partnering with Trans Canada Trail in this very important year.